Luisa Severi is an icon in the fashion scenario, she founds her first Boutique in 1967, located in the historic centre of Rimini beside the ancient Roman beauties that surround it, symbol of her extraordinary creativity and artistic sensitivity, Luisa highlights emerging fashion brands and talented designers, season after season, combining and empowering them with an exclusive selection.

Luisa Boutique activity celebrates 51 years of history in high-end fashion, with Women Boutique and Men Boutique it is a point of reference for luxury fashion in Rimini and on the international level, part of The Best Shops circuit including the most representative Italian boutique. Luisa Boutique Women and Luisa Boutique Men show an accurate selection from the collections of the best designers worldwide.


MYREDQUEEN.COM, the online soulĀ of Luisa Boutique, has been launched for Spring-Summer 2018 season, providing worldwide the best selection of the most high-fashion Brands and new designers. An online space that reflects the elegance and sophistication of the historical Luisa Boutique, artfully combining high-end brands and designers in a refined and contemporary online store.